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They’re wildly different, yet all fall in the unscripted television bucket.(Often referred to in a generic manner as “reality TV.”)More times than we care to count, new producers pitching us concepts assume they know what how reality shows work, but haven’t watched any recently (or ever). The truth is few people take the time to understand unscripted television basics.

Every one of those shows began with a reality TV pitch.The question we’re asked most is “how can I pitch a reality show?”It’s no wonder…good advice on the unscripted television business is hard to come by.A lot of the “reality TV advice” that litters the internet was written by people who’ve never sold or made a show, or don’t understand how the unscripted television business works.We do get busy (especially in production) but we try to be responsive on twitter whenever possible.

Follow @jokeandbiagio People tend to lump all reality TV together in one giant bucket of “unscripted stew.”But there’s a wide range of reality TV shows out there, more properly called “unscripted programming.”When you start thinking about how to pitch a reality show, it’s important to recognize different reality TV genres and types of shows.

That doesn’t make your show look more attractive to production companies.

We don’t suddenly think, “Ooh, you mean I could sell this at ALL those networks? ”Instead, you’ve just hoisted a big flag that says, “Newbie here.”TV networks pride themselves on being different from each other.

And while a show that works on History might also work on Discovery, there’s no way that same show could work on Lifetime.

We go into this in depth in Top Secret, What TV Networks Buy, and Why.

We’re a married team, pitching, selling, and making unscripted entertainment for a living.