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Original Jiffy Pop packages used a plain, bright aluminum pan.

This was eventually replaced by an aluminum pan with a black treatment on the outside to improve heat transfer.

Moreover, beliefs and opinions about the products of commercial culture spread by word-of-mouth, and become modified in the process in the same manner that folklore evolves.

This is seen as a commercial culture, mass-produced for mass consumption by mass media.

Storey argued that there is a political dimension to popular culture; neo-Gramscian hegemony theory "...

sees popular culture as a site of struggle between the 'resistance' of subordinate groups in society and the forces of 'incorporation' operating in the interests of dominant groups in society." A postmodernist approach to popular culture would "no longer recognize the distinction between high and popular culture." Storey claims that popular culture emerges from the urbanization of the Industrial Revolution.

Studies of Shakespeare (by Weimann, Barber, or Bristol, for example) locate much of the characteristic vitality of his drama in its participation in Renaissance popular culture, while contemporary practitioners like Dario Fo and John Mc Grath use popular culture in its Gramscian sense that includes ancient folk traditions (the commedia dell'arte for example).

However, many works straddle the boundaries, e.g., William Shakespeare and Charles Dickens.

A third definition equates pop culture with "mass culture" and ideas.As the pan is heated, the popping corn causes the cover foil to unfold and puff up."Jiffy" in the name alludes to the short cooking time.The slogan was repeated several times to highlight the fact that Jiffy Pop is "as fun to make as it is to eat".Popular culture or pop culture is the entirety of attitudes, ideas, images, perspectives, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid-20th century and the emerging global mainstream of the late 20th and early 21st century.Popular culture is constantly evolving and occurs uniquely in place and time.