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episode where Tom Haverford makes 26 different online dating profiles to increase his odds of matching with every woman possible (after his nerd profile matched with his boss Leslie).

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Ok Cupid also relies on reports from its users to find misbehavior, Maxim says.

Steve Carter, vice president of matching at e Harmony, says they close 300 accounts per day that their "highly experienced, dedicated and slightly paranoid 'trust and safety' personnel" deem spam, also by using software and human intuition.

"The users have an expectation of how the site is going to work, so you can't make big changes all the time." The biggest problem they face on the tech side, Maxim says, is to make sure everyone can find somebody.

In their algorithm that matches users with one another they use match percentages, which basically quantifies how much users have in common, along with their popularity and in-box messages.

Mike Maxim, chief technology officer at Ok Cupid, says the company is always making minor improvements to its algorithm to make the service better.

"Most of the changes at this point are fairly small," he says.To fight this, he says, they use computer and human defenses.Their software can detect if someone sets up multiple accounts, claims they are in a foreign country or exhibits bad behavior, and it can then flag their accounts for review or automatically disable them.Now all he wants to do is make sure Hazel is 110% satisfied…in his bed. Line up readers, your Booty Camp date is waiting…Booty Camp Dating Service is a STANDALONE!Which, ironically, would break the very rules Wolf demands of his employees--no dating clients, ever. The popularity metric (which isn't displayed on people's profiles) helps them match people with similar status on the site.